Viewpoint

Take a look at the latest opinion pieces from the Cause4 team.

Feature story

AI and Chat GPT in Fundraising – its role, uses and implications

22nd May, 2023 | By Lucy Pratt

With technology continuing to embed itself in all aspects of our lives at great speed, much has been written about AI technology, and how this is likely to facilitate the biggest shift in our working practices since the industrial revolution.

This week, OpenAI chief executive (and the inventor of Chat GPT) Sam Altman lauded the new generation of digital chatbots for their potential to “improve nearly every aspect of our lives”. 

However, his positivity also came with words of warning, “if this technology goes wrong, it can go quite wrong, we want to work with the government to prevent that from happening.”

With every great revolution, comes trepidation, but looking at such technology through the eyes of a fundraiser, we need to ask whether this is the future of fundraising, or merely a tool to support us in our journey to create positive change? In a series of articles, we aim to open up discussion and debate on this topic.

Being a Charity Chair: The Hallmarks of Good Leadership

24th April, 2025 | By Thomas Williams

We explore some of the key qualities and skills that define a great Chair.

Pick of the Month - October 2019

7th October, 2019 | By Naomi Chapman

It’s October, the nights are drawing in, and everyone is dusting off their winter coats. To warm you up as we move into Winter, here’s Cause4’s monthly round up of exciting leaders from across the third sector. 

International Week of Happiness

25th September, 2019 | By Annie Jarvis

Annie Jarvis writes for International Week of Happiness, showcasing the work Cause4 are doing to improve employee wellbeing.

Common Goal - The 1% are giving 1%.

24th September, 2019 | By Nye Greenfield

Common Goal is an initiative which redistributes footballers' wages to enhance social development. But how does it work? Who supports it? And is it having a real impact?

Pick of the Month - September 2019

4th September, 2019 | By Naomi Chapman

September brings a 'back to school' feeling - and this round up showcases four individuals in the third sector that will inspire you to get stuck back in to work. 

Cause4 featured in Acquisition International Magazine

29th August, 2019 | By Naomi Chapman

Cause4 is a social enterprise and one of the first certified B-Corporations in the UK. Recently, we profiled the firm to discover more about the extraordinary services the team consistently provides to ensure that the desired outcome is achieved.

Cause4 responds to #charitysowhite

27th August, 2019 | By Naomi Chapman

Cause4 responds to the trending of #charitysowhite last week, and reflects on diversity in the charity industry.

Pick of the Month - August 2019

1st August, 2019 | By Cause4 staff

It's a new month and the Cause4 team are excited to introduce another four inspiring individuals that are guiding the way in charity leadership, social entrepreneurship, Trusteeship and Arts Fundraising. Read on to meet our pick of the month for August. 

Cause4’s response to: The UK Civil Society Almanac 2019 Report

15th July, 2019 | By Cause4 staff

The UK Civil Society Almanac Reports, released by the National Council for Voluntary Organisations (NCVO), is a crucial source of data that has been providing insights into developments in the voluntary sector since 1996.

Pick of the Month - July 2019

12th July, 2019 | By Poppy Facer

Over half way through the year already - where has the time gone? We continue to be amazed by the exceptional Charity Leaders, Entrepreneurs, Trustees and Arts Fundraising and Philanthropy Fellows, here is our pick for July.

The 2019 Charity Digital Skills Report highlights urgent need to develop tech-savvy Boards

20th June, 2019 | By Poppy Facer

For three years now, the Skills Platform, in partnership with Zoe Amar Digital has released a national report to assess digital competence across the charity sector. This year's survey received 540 responses from charities with income ranging from below £10,000 to above £10million and disappointingly, several key points measured demonstrated very limited progress or a decline in overall digital skills and preparedness.

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