Viewpoint

Take a look at the latest opinion pieces from the Cause4 team.

Feature story

AI and Chat GPT in Fundraising – its role, uses and implications

22nd May, 2023 | By Lucy Pratt

With technology continuing to embed itself in all aspects of our lives at great speed, much has been written about AI technology, and how this is likely to facilitate the biggest shift in our working practices since the industrial revolution.

This week, OpenAI chief executive (and the inventor of Chat GPT) Sam Altman lauded the new generation of digital chatbots for their potential to “improve nearly every aspect of our lives”.

However, his positivity also came with words of warning, “if this technology goes wrong, it can go quite wrong, we want to work with the government to prevent that from happening.”

With every great revolution, comes trepidation, but looking at such technology through the eyes of a fundraiser, we need to ask whether this is the future of fundraising, or merely a tool to support us in our journey to create positive change? In a series of articles, we aim to open up discussion and debate on this topic.

Topics:

Current interest

Fundraising & philanthropy

Why Your Digital Presence Matters: 5 Learnings for Trustees Driving Governance

31st July, 2025 | By Lucy Grehan-Bradley

In today’s digitally connected world, every trustee has a presence - whether they’ve curated it or not.

This isn’t about self-promotion but rather about showing up with transparency and credibility - values that matter more than ever in an increasingly online world.

Why Your Digital Presence Matters: 5 Learnings for Trustees Driving Governance

31st July, 2025 | By Lucy Grehan-Bradley

In today’s digitally connected world, every trustee has a presence - whether they’ve curated it or not.

This isn’t about self-promotion but rather about showing up with transparency and credibility - values that matter more than ever in an increasingly online world.

Topics:

Governance & trusteeship

Pick of the Month - August 2025

31st July, 2025 | By Lucy Grehan-Bradley

Welcome to August's Pick of the Month! We’re excited to feature individuals who are making a real impact in the charity world. From creative social innovators to tireless charity leaders, their work is all about driving change and improving lives. We’ll take a closer look at their unique paths, the challenges they’ve navigated, and the incredible contributions they’re making to communities across the UK. Come join us in celebrating their inspiring efforts!

Topics:

Pick of the Month

Pick of the Month - July 2025

1st July, 2025 | By Lucy Grehan-Bradley

Welcome to July's Pick of the Month! We’re excited to feature individuals who are making a real impact in the charity world. From creative social innovators to tireless charity leaders, their work is all about driving change and improving lives. We’ll take a closer look at their unique paths, the challenges they’ve navigated, and the incredible contributions they’re making to communities across the UK. Come join us in celebrating their inspiring efforts!

Topics:

Pick of the Month

Pick of the Month - June 2025

2nd June, 2025 | By Lucy Grehan-Bradley

Welcome to June's Pick of the Month! We’re excited to feature individuals who are making a real impact in the charity world. From creative social innovators to tireless charity leaders, their work is all about driving change and improving lives. We’ll take a closer look at their unique paths, the challenges they’ve navigated, and the incredible contributions they’re making to communities across the UK. Come join us in celebrating their inspiring efforts!

Topics:

Pick of the Month

Cultivating change: Inspiring Sustainable Practices in the Charity Sector

20th May, 2025 | By Lucy Grehan-Bradley

From youth enterprises to community clothing initiatives, these organisations are not just acknowledging their impact on the planet; they’re taking action to make things better. By embedding eco-friendly practices into their missions, they’re transforming the cultural landscape and encouraging audiences to think about their own relationship with the environment.

Topics:

Support and advice

Fundraising & philanthropy

Innovative Fundraising Approaches for Climate-Ready Charities

20th May, 2025 | By Lucy Grehan-Bradley

As the world faces the climate crisis head-on, climate-ready charities have an incredible opportunity to lead the charge on sustainability while exploring new ways to secure funding.

Topics:

Support and advice

Things I Wish I Knew Before Becoming a Trustee

15th May, 2025 | By Bryony Salmon

Advice and reflections from trustees who’ve been there. Several members of the Cause4 team also serve as trustees, and in this blog, they share the insights and lessons they wish they’d known before stepping into the role.

Topics:

Governance & trusteeship

Support and advice

Building Inclusive Trustee Boards

14th May, 2025 | By Rebecca Churcher-Soden

In this article, we’ll delve into best practices for inclusive trustee recruitment and highlight steps that you can take to build a more inclusive board, and how to better support new trustees once they have been recruited.

Topics:

Governance & trusteeship

Support and advice

Pick of the Month - May 2025

7th May, 2025 | By Lucy Grehan-Bradley

Welcome to May's Pick of the Month! We’re excited to feature individuals who are making a real impact in the charity world. From creative social innovators to tireless charity leaders, their work is all about driving change and improving lives. We’ll take a closer look at their unique paths, the challenges they’ve navigated, and the incredible contributions they’re making to communities across the UK. Come join us in celebrating their inspiring efforts!

Topics:

Pick of the Month