Viewpoint

Take a look at the latest opinion pieces from the Cause4 team.

Feature story

AI and Chat GPT in Fundraising – its role, uses and implications

22nd May, 2023 | By Lucy Pratt

With technology continuing to embed itself in all aspects of our lives at great speed, much has been written about AI technology, and how this is likely to facilitate the biggest shift in our working practices since the industrial revolution.

This week, OpenAI chief executive (and the inventor of Chat GPT) Sam Altman lauded the new generation of digital chatbots for their potential to “improve nearly every aspect of our lives”. 

However, his positivity also came with words of warning, “if this technology goes wrong, it can go quite wrong, we want to work with the government to prevent that from happening.”

With every great revolution, comes trepidation, but looking at such technology through the eyes of a fundraiser, we need to ask whether this is the future of fundraising, or merely a tool to support us in our journey to create positive change? In a series of articles, we aim to open up discussion and debate on this topic.

Pick of the Month - May 2025

7th May, 2025 | By Lucy Grehan-Bradley

Welcome to May's Pick of the Month! We’re excited to feature individuals who are making a real impact in the charity world. From creative social innovators to tireless charity leaders, their work is all about driving change and improving lives. We’ll take a closer look at their unique paths, the challenges they’ve navigated, and the incredible contributions they’re making to communities across the UK. Come join us in celebrating their inspiring efforts! 

Pick of the Month - July 2020

3rd July, 2020 | By Naomi Chapman

Welcome to July’s Pick of the Month, which features changemakers from across the charity sector.

Shared concerns: lessons from Cause4 Power Hours

30th June, 2020 | By Naomi Chapman

Some of the common concerns amongst charities who seek support during Cause4’s Emergency Power Hours.

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Michelle Wright writes for WeAreTheCity

30th June, 2020 | By Michelle Wright

Cause4 CEO Michelle Wright considers why we should maintain ethical strategies when struggling to even stay afloat.

Amanda Parker writes for Civil Society

29th June, 2020 | By Amanda Parker

Cause4's Diversity and Inclusion Lead writes for Civil Society on how to embed diversity and inclusion in fundraising. 

Why charity partnership is more important than ever

25th June, 2020 | By Niloufar Abhari

Given the unique challenges facing the charity sector today, from dealing with a global pandemic to addressing racial inequality, partnerships between charities is critical. 

Ben Wilson writes for UK Footie on Amateur Sports Clubs and Covid-19

23rd June, 2020 | By Ben Wilson

Ben Wilson writes for UK Footie on the importance of Amateur Sports Clubs having a good post-Covid-19 strategy.

Ben Wilson writes for Cricket World on fundraising strategy

8th June, 2020 | By Ben Wilson

Ben Wilson writes for Cricket World about grassroots cricket's need for a good post-Covid-19 strategy.

Pick of the Month – June 2020

1st June, 2020 | By Naomi Chapman

Cause4 rounds up individuals from across the charity sector doing exciting work this June.

Developing a Strong Case for Support – Improve the Efficacy of your Fundraising

28th May, 2020 | By Nye Greenfield

The Case for Support is one of the most important documents for your organisation's fundraising activities. Here a number of tips for creating a document that grabs the attention of funders.

What do arts organisations need from their Trustees in times of crisis?

20th May, 2020 | By Frances Campbell

How can Trustees best support organisations moving through crisis? Cause4 argues that Trustees are a vital component to survival, now and into the future. 

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