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Creating shared value: the case for CSR
by Addison Peers-Johnson Corporate Social Responsibility (CSR) is getting paid a lot of lip-service. So much lip-service, in fact, that companies are even finding it necessary to specify in their marketing materials that their CSR policy isn’t simply a ‘box-ticking’ exercise. Mark Goyder’s report for Tomorrow’s Company, for example, describes this common kind of approach […]