Work Area: Sponsorship

Latest on this topic

The 2018 London Marathon

The 38th edition of the London Marathon is fast approaching, and will take place this Sunday, on 22nd April. It is one of the most spectacular events to take place yearly in the capital, featuring over 40,000 people running 26.2 miles around the city, and backed by cheering crowds (over 750,000) throughout. Whilst celebrating some of the best […]

The Cause4 Forecast for 2017

Last June, the Cause4 team pooled out collective ideas and perspectives in our post ‘The Reality of Brexit for the Charitable Sector’ and did our best to offer calm, collected views about what the referendum result meant for the future of charitable giving in the UK, and for the charitable sector itself. Now, six months and […]

A Deal with the Devil? Looking Back at BP’s Tate Sponsorship

Georgina Wadham

“If [the Tate] can get any money from Satan himself, they should take it,” wrote Jonathan Jones in a 2010 Guardian column. In their response on the Tate à Tate website (an alternative audio tour focusing on the issue of BP sponsorship of the Tate galleries), protest groups Platform, Liberate Tate and Art not Oil rather humourlessly write: “Such an amoral view completely dismisses widespread public concern and is not in keeping with good ethical practices,” before going on to denounce Jones’ ethical relativism and apparent dismissal of public concerns about where the arts receive funding from.

British Fashion – doing good not just looking good

Last week’s London Fashion Week saw the capital overrun by beautiful clothes and even more beautiful people as 58 catwalk shows and 15 presentations took place over five days, showcasing the best of British sartorial flair to the world. The fashion industry has a hugely significant role in British society, not least in its impact on […]

The charitable giving of Andy Murray

As ‘Murray Mania’ has swept across the Cause4 office, and indeed the rest of the UK, I thought I would take this timely opportunity to look at the charitable work of our Wimbledon champion. Murray has given his time, skill, sponsorship opportunities and money to a number of charities over the past few years. As […]

Is there a golden ratio for a charity’s fundraising strategy?

At Cause4 we note that in the world of fundraising, there are seven major sources of funding. Most usually charities build a portfolio across a combination of Trusts & Foundations, Statutory, Major Donors, Corporate Sponsors, Legacies, Sponsorship Events and the General Public. Most charities will focus their efforts on just a few of these funding […]

Cause4 My Antarctic Challenges are upon us

As many of you will know by now, the Cause4 team have decided to support the Shackleton Foundation, by each taking on our own ‘Antarctic’.  Through the challenge, each of the team will seek sponsorship for taking on a personal challenge, or conquering a fear. Without spending too much time thinking about it, I decided, […]

FareShare: clean corporate support?

The charity and social enterprise FareShare has been receiving a fair amount of press coverage recently, and rightly so. This organisation is striving to tackle one of the biggest issues affecting our society at the moment: that increasing numbers of people are going hungry and are turning to food depots and charity provisions to enable […]