Social media is increasingly an effective strategy for charities to raise awareness and funds, and more importantly, to connect with supporters. Charities need to better prepare themselves for and increase their presence in social media. It can contribute to the success and growth in all areas of their work.
However, for many charities, the vastness of the social media landscape is too unnerving on which to capitalise. Perhaps if charities knew the exponential benefits of using social media, they would think twice before downplaying the need for a bigger presence in this landscape.
Benefits of Social Media
- Social media is an easy way to learn about your audience; with tools like Facebook Insights in Hootsuite, you can learn the dominant language spoken amongst your social media audience, as well as their age and gender.
- It can help you keep in touch with existing supporters, but also find new supporters and expand your audiences.
- It can support you to have a two-way conversation that engages your supporters directly; moving from awareness and fundraising to dialogues and participation.
- It allows you to receive instant feedback from your supporters’, and perhaps, beneficiaries’ perspective.
- It can help you increase website traffic and search ranking: Not only does social media help you direct people to your website, but the more social media shares that you receive, the higher your search ranking will be. For example, if every person who follows Hootsuite on Twitter retweets this post, it is more likely to rank higher in Google’s search engine results page for variations of “social media for charities.”
- It is easier and faster to share content via social media than other media channels.
- It enables you to engage with other charities who have similar causes or developments to learn from.
- Crucially, it enables you to increase brand awareness and reach with little to no budget.
Have a look at some media activity stats in the UK below, and stay tuned for my next article on how charities could perform better using social media tools.
Here’s some tips for charities from top UK charities
Here’s brief overview of Social Media activity in the UK